Here’s how: Guided by our strategy, through design and messaging, we crafted an elevated space that celebrates a lifetime of beauty. Beginning with the tagline Beauty Through the Ages, we ditched the “anti-aging” terminology for a healthier approach to messaging, one that recognizes the beauty of every age. In design, we focused on communicating timeless taste with every choice. Romantic and confident, we paired a pattern of hand drawn feminine forms with a soothing color palette. To bring the brand story to life, we created a packaging suite punctuated with unexpected, graceful touches. Gold foil accents, illustrative design elements, linen textures and sensuous imagery come together to express grown-up elegance. Then, we infused the founder’s Brazilian heritage into the brand for a sunny feeling, full of lush nature and relaxed style. In messaging, we created brand-specific phrases like natural science skincare and the botany beauty to communicate elevated warmth and respect throughout the suite.